![]() Members of their rewards program are feeding in valuable data that Starbucks can then mine to personalize marketing efforts to individuals and create a uniquely direct relationship with their customers. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪll these features have created an intense loyalty for customers to the app and reward program, which kicks back nicely for Starbucks. Starbucks reaps many of its own ‘rewards’ from the app:
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